Trends have come and gone on London’s iconic Kings Road, but one jewel remains in the crown that is the World’s End, the restaurant known as La Famiglia. Created by the godfather of Italian chefs, Alvaro Maccioni, it first opened over thirty five years ago. This is as authentic cuisine as anyone will get outside of Tuscany.
La Famiglia – the family is the concept which binds this restaurant together. From the chef, Quinto Cecchetti, who has been cooking here since day one, to Gennaro the manager who started as a young waiter, to Alvaro’s own daughter, Marietta who ensures the restaurant is up to her Pappa’s impossible high standards, so that in the words of Alvaro: ‘Every person who walks through the door here is an important person’.